You're not the only one who's felt this.
Nicole Grinnell, founder of Bosun Solutions, heard it from business owners constantly: finding leads was exhausting, networking burnout was real, and marketing felt out of reach — too confusing, or too expensive to justify. So they chased clients one at a time, all while running the business. Bosun was focused on staffing, but she knew the feeling — she was living it too.
Around 2017, podcasts were just becoming a thing, and she tried guesting to get Bosun's message out. The lightbulb didn't just go off — it was a strobe light. Leads from listeners. Content she could reuse in sales follow-ups, social posts, and website testimonials. And the real secret sauce: the hosts.
"One conversation became a six-year referral relationship — and multiple six figures in business."
That single appearance introduced her to a host who is still sending referrals six years later — one relationship that has netted multi-six-figures and opened doors she never could have knocked on alone. That's the whole model: the right conversation can do more than weeks of cold outreach.
So she built Mic'd Up — to help business owners, authors, coaches, and entrepreneurs get their message out 10x further than they could on their own, without becoming their own marketing team. And because she still had a day job, she brought in Mic'd Up Jenny (as we like to call her) — the podcast expert who gets you on the right shows for your audience and turns it into real business growth. Aka sales.